Collecting and interpreting ‘soft’ data: A perspective on how to approach the generation and analysis of opinion based information, designed to support the answering of ‘market’ questions across professional services.
“Nature” is what we see— The Hill—the Afternoon— Squirrel—Eclipse—the Bumble bee— Nay—Nature is Heaven— Nature is what we hear— The Bobolink—the Sea— Thunder—the Cricket— Nay—Nature is Harmony— Nature is what we know— Yet have no art to say— So impotent Our Wisdom is To her Simplicity. - Emily Dickinson One of my favourite memories of 2016 was witnessing a bee swarm for the first time. I was digging my allotment* when I heard what sounded like the distant rumble of a jet engine behind me. Thousands of bees were hovering in the sky just meters away. Sedately, the swarm [...]